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What is Email Marketing?
Email marketing is directly marketing of products or service to a group of people by using electronic mail (email). The primary intent is to establish loyalty, trust and brand awareness. In today's business world, email marketing has become more popular than ever because:
- It is Cost effective - Sending an email is much cheaper than other forms of communications.
- Results are immediate - Email marketing lets you deliver your message directly to your customer
- It can be boost Sales - Email marketing has proven very success in the past
- You can automate your campaign - making it easier for your company to schedule emails months or weeks in advance.
E-mail marketing offers one of the best advertising returns for any business, according to research. Business owners – Organization marketing personnel should think e-mail marketing as just another way to open the lines of communication with customers.